Executive coaching for Founders in Tech

What If You Could Wake Up Excited About Your Business Again?

If you’re like most of the accomplished Founders I work with…

You’ve built a business that looks impressive to everyone… but you.

Because underneath all the success, you feel strangely empty.

You’re no longer excited about your business like before. The spark is gone and you can’t figure out why or how to get it back.

(You’re not even sure you want it back or if it’s time to start a new venture that’s closer to heart.)

So you’re wondering:

  • Does it make sense to keep on doing this? Until you retire, until you die?! Is this ALL there is?

  • Is it time to step down and let someone else run things? Maybe hire a professional CEO while you advise him on the side? 

  • Or even sell your business and go do your thing, maybe take a vacation for once and think about life… But it’s your baby, how could you let it go?

  • Is it even possible to feel alive, driven, and inspired again? Maybe you should just be more grateful - because deep down you think you're spoiled for being so unhappy despite all that you have?

But the problem is — you don't know what you really want.

So you remain in limbo: unhappy, restless and wondering if you're wasting your potential and your life.

It’s tempting to:

  • take another personality test like MBTI to understand yourself better,

  • pivot every 6 months just to feel that jolt of excitement,

  • not talk to anyone about this and pretend like everything's OK cause no one would understand you anyway, right?

  • try to suck it up and be a man about it cause 'business is supposed to be hard' and you are unreasonable for wanting something more on top of everything you already have,

  • wait for clarity about what you should do next to strike like a thunderbolt,

  • OR ignore this issue and hope it’ll pass with time (it won’t).

But the answer ISN’T even more (over)thinking and hoping this will pass...(it won't).

It’s actually understanding that you’re experiencing an IDENTITY CRISIS because the way you’re running your business now is no longer aligned with who you are and the life you want to live. 

If building your business feels EMPTY or MEANINGLESS, that means you’ve lost touch with yourself and your purpose - a.k.a. WHY you wanna keep building your business (do you still?)… And that’s a problem - but one that we can fix!

Glitch in the Founder Matrix

Download this FREE GUIDE to discover the hidden mechanism making you feel miserable even though your business is successful… and what it takes to reconnect with yourself and your purpose, so you can fall in love with your business again - or find a new venture that lights your fire!

Hi there. I’m Anita Cavrag, Psychologist, and Founder’s coach.

I’m best known for helping brilliant, accomplished founders who want it ALL (success and fulfillment) — tap into the deeper dimensions of who they are and what their true purpose is, find the root cause of their unfulfillment…

…and either reignite passion for their business — or find their next bold venture that will actually make them happy.

I’ve helped dozens of high-achievers just like you find more meaning, purpose and fulfillment in their work.

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Why should you work with me?

  • Not only did I collaborate closely with tech founders for a decade as their HR advisor, but I also know what it’s like to wake up one day and realize that everything you worked so hard to build no longer makes sense.

    Yes, I’ve experienced my own crisis of meaning both in my corporate career as well as my own business- That’s why today, I understand exactly what a high-achiever like you, who yearns to live to the fullest, is going through when your accomplishments leave you feeling empty, wondering Is this all there is?

  • As a trained Psychologist, I know there’s no such thing as a one-size-fits-all formula for inner transformation.

    Yes, I use science-based and field-tested methods in a structured program, but I always tailor my approach to match your unique psychological makeup and emotional needs.

  • Going through an identity crisis is painful, but it means you’re stepping into a bigger, bolder version of yourself! So why not make it uplifting? I use creative and fun tools to help you access deeper insights and imagine new possibilities for your future self… so that it feels like coming home.

    You’ll step into the next-level you in a way that feels energizing, inspiring, and even playful!

  • “I would 100% recommend Anita as a coach. Her wealth of experience is superb for helping you become the person you want to be. Her strength lies in helping you dig out the truth from within you.”

    Anonymous

  • "Anita's approach helped me to see my circumstance from a different angle and I was able to get out of a head space of hopelessness into a space where I am confident that the future I want is possible and I will attain it."

    Anonymous

  • “If I hadn't hired Anita, I would have remained in the same negative mindset and stuck in a job where I wasn't happy. Her guidance helped me find a direction and move forward, which made a big difference in my life.”

    Kristina

  • “I felt that Anita was always a step ahead of me, knowing what I would say, already seeing the obstacle I would just 'hit, and she was always there at those obstacles lending a hand that would allow me to move forward.”

    Ivan

  • “With Anita's support, I was able to identify a conditioned pattern that has held me back in my professional growth. Anita provided me with a concrete, actionable technique for overcoming this conditioning and having more control over my career outcomes.”

    Tibor

  • “My experience with Anita as my coach was nothing short of phenomenal. It was amazing to see how her questions brought deep-seated unconscious strength to the surface where I can harness it for my career growth.”

    Nancy

  • “I trully belive that you are the master at the job you do. You are assertive, kind, objective and for me the most important thing-you care! Thanks for super great experience! 🥰”

    Olga, Sales Manager

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